the fwrd group
a boutique consulting firm by Amy Kapolnek
how brands
power fwrd
Specializing in marketing strategy and execution, we work with beauty, wellness and medical aesthetic businesses who are focused on increasing customer volume, expanding market presence and boosting revenue.
“Amy is not only a pleasure to work with, but incredibly talented in strategy and producing growth-oriented results. Since we began work with her, we’ve seen a 230% growth on Amazon through a strategic partnership she initiated and spearheaded for us. She boosted brand awareness and increased our following and engagement on social media. through multiple community activations with like-minded brand partners. From building our annual marketing plan and key strategies to helping us implement them, Amy truly helped beia level up .”
brittany lo, founder beia beauty
/ who we are / who we are / who we are /
Founded in 2014 by Amy Kapolnek, accomplished marketer, strategist and entrepreneur, the fwrd group is a boutique consulting firm offering strategic planning and marketing execution for forward-thinking startups and fast growing small businesses in consumer goods and services.
We collaborate closely with brand founders and leaders to craft innovative and results-driven development, growth and expansion strategies to drive success.
To date, we have powered fwrd 116 brands in 24 countries.
$38m
first month lipstick sales
Executed content marketing initiatives for Gucci Beauty Relaunch in collaboration with Coty
175%
YoY direct-to-consumer growth
Developed and executed direct-to-consumer growth and retention strategies for Editrix Wellness
2x
patient average visit value
Developed patient acquisition and retention strategies for AIREM Aesthetic Spa to double industry average visit value
230%
amazon gross sales increase
Spearheaded the Amazon Buy With Prime partnership and retail distribution strategy for beia beauty
$5m
ourtone
band-aid sales
Led brand development, strategy and product naming for J&J inclusive band-aid product line
3
spa location expansion
Scaled AIREM Aesthetic Spa in competitive markets, such as Hamptons and New York City in 3 years of launch
31%
net sales volume increase
Led brand development and product naming for Bailey's Irish Cream new flavors and holiday Treat Bar activation
$1.4M
first year retail sales
Developed and launched
2 brick-and-mortar retail locations & eCommerce
within 1.5 years of launch
/ what we offer / what we offer /
key marketing strategy
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team
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services
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yearly & go-to market plan
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brand development & strategy
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“Amy is an exceptional marketing expert and strategist. Her guidance has been instrumental in growing our digital marketing strategy and expanding our D2C business. She helped improve our TikTok and Instagram ad strategy as well as influencer marketing, providing invaluable advice along the way. Whether you're embarking on your marketing journey or seeking advanced expertise, I wholeheartedly recommend working with Amy.”
elina wang, founder esw beauty
/ who we work with / who we work with /
We specialize in the following consumer goods and services.
beauty
cosmetics • fragrance • hair care • nail care • personal care • skin care
medical
aesthetics • dental • dermatology • functional • integrative
mental health • specialty • surgery • weight loss • women’s health
wellness
health • fitness • menopause • motherhood
nutrition • self-care • sexual care
"This project meant a lot to me and Amy understood it very well. Amy and her team delivered results that really met my highest expectations. They were very helpful and communicative at every stage of the development process, and even helped me make informed decisions. They made the entire journey confident and enjoyable. I thank them a million times!"
avenux & co
/ why partner with us / why partner with us /
At the fwrd group, we don’t simply provide strategic services – we forge meaningful connections, understand unique challenges and pioneer innovative solutions to drive real impact. Our unwavering dedication to upholding the highest standards and delivering a personalized experience differentiates us in a crowded market, and allows us to create lasting partnerships and extraordinary results.
Which is why for the past decade, our team of highly innovative and data-driven experts have been industry leaders at offering high-performing strategic services, individually customized to each client and their needs.
A
01
cultivate
excellence
At the heart of everything we do lies a relentless pursuit of excellence. From onboarding to execution, our team is committed to delivering nothing short of perfection. With us, you can expect strategies that are meticulously crafted to elevate your brand and drive unprecedented success.
02
customize
solutions
Forget one-size-fits-all approaches. With the fwrd group, it's all about hyper customization. We take the time to get to know you, your goals and your distinct challenges. By immersing ourselves in your world, we can offer insights and strategies specific to your company to drive tangible results and sustainable growth.
03
ignite
innovation
Innovation is the lifeblood of progress, and we are at the forefront of it all. Our team thrives on discovering new approaches, exploring the unprecedented and challenging the status quo. With our innovative strategies, we transform ordinary campaigns into extraordinary experiences, sparking unparalleled growth and success for your business.
04
accelerate
growth
From optimizing operations to enhancing marketing strategies, we leverage our expertise and innovative approaches to unlock growth opportunities and deliver measurable outcomes. With a focus on collaboration and a commitment to excellence, we partner with you to navigate challenges, seize opportunities, and ultimately, achieve results.
the fwrd group
a boutique consulting firm specializing in strategic planning and marketing execution for forward-thinking startups, fast growing small businesses and household namesakes in consumer goods and services.
©2024 THE FWRD GROUP, LLC / ALL RIGHTS RESERVED
