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the fwrd group

a boutique consulting firm by Amy Kapolnek

how brands

power fwrd

Specializing in marketing strategy and execution, ​we work with beauty, wellness and medical ​aesthetic ​businesses who are focused on ​increasing customer ​volume, expanding market ​presence and boosting revenue.

“Amy is not only a pleasure to work with, but incredibly talented in strategy and producing growth-oriented results. Since we ​began work with her, we’ve seen a 230% growth on Amazon through a strategic partnership she initiated and spearheaded ​for us. She boosted brand awareness and increased our following and engagement on social media. through multiple ​community activations with like-minded brand partners. From building our annual marketing plan and key strategies to ​helping us implement them, Amy truly helped beia level up .”

brittany lo, founder beia beauty

/ who we are / who we are / who we are /

Founded in 2014 by Amy Kapolnek, accomplished marketer, strategist and entrepreneur, the fwrd ​group is a boutique consulting firm offering strategic planning and marketing execution for forward-​thinking startups and fast growing small businesses in consumer goods and services.

We collaborate closely with brand founders and leaders to craft innovative and results-driven ​development, growth and expansion strategies to drive success.

To date, we have powered fwrd 116 brands in 24 countries.

$38m

first month lipstick sales

Executed content ​marketing initiatives for ​Gucci Beauty Relaunch in ​collaboration with Coty

175%

YoY direct-to-consumer growth

Developed and executed ​direct-to-consumer growth ​and retention strategies for ​Editrix Wellness

2x

patient average ​visit value

Developed patient acquisition ​and retention strategies for ​AIREM Aesthetic Spa to double ​industry average visit value

230%

amazon gross ​sales increase

Spearheaded the Amazon ​Buy With Prime partnership ​and retail distribution ​strategy for beia beauty

$5m

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ourtone

band-aid sales

Led brand development, ​strategy and product ​naming for J&J inclusive ​band-aid product line

3

spa location ​expansion

Scaled AIREM Aesthetic Spa ​in competitive markets, such ​as Hamptons and New York ​City in 3 years of launch

31%

net sales ​volume increase

Led brand development and ​product naming for Bailey's ​Irish Cream new flavors and ​holiday Treat Bar activation

$1.4M

first year retail sales

Developed and launched

2 brick-and-mortar retail ​locations & eCommerce

within 1.5 years of launch

/ what we offer / what we offer /

key marketing ​strategy

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“Amy is an exceptional marketing expert and strategist. Her guidance has been ​instrumental in growing our digital marketing strategy and expanding our D2C business. ​She helped improve our TikTok and Instagram ad strategy as well as influencer marketing, ​providing invaluable advice along the way. Whether you're embarking on your marketing ​journey or seeking advanced expertise, I wholeheartedly recommend working with Amy.”

elina wang, founder esw beauty

/ who we work with / who we work with /

Woman in Black and White Striped Blazer
Woman in Black and White Striped Blazer

We specialize in the following consumer goods and services.

beauty

cosmetics fragrance hair care nail care personal care skin care

medical

aesthetics dental dermatology functional integrative

mental health specialty surgery weight loss women’s health

we​llness

health fitness menopause motherhood

nutrition self-care sexual care

"This project meant a lot to me and Amy understood it very well. Amy and her team delivered ​results that really met my highest expectations. They were very helpful and communicative at ​every stage of the development process, and even helped me make informed decisions. They ​made the entire journey confident and enjoyable. I thank them a million times!"

avenux & co

/ why partner with us / why partner with us /

At the fwrd group, we don’t simply provide strategic services – we ​forge meaningful connections, understand unique challenges and ​pioneer innovative solutions to drive real impact. Our unwavering ​dedication to upholding the highest standards and delivering a ​personalized experience differentiates us in a crowded market, and ​allows us to create lasting partnerships and extraordinary results.


Which is why for the past decade, our team of highly innovative and ​data-driven experts have been industry leaders at offering high-​performing strategic services, individually customized to each client ​and their needs.

A

01

cultivate

excellence

At the heart of everything we do lies a relentless pursuit of excellence. From onboarding to execution, our team is committed to delivering nothing short of perfection. With us, you can expect strategies that are meticulously crafted to elevate your brand and drive unprecedented success.

02

customize

solutions

Forget one-size-fits-all approaches. With the fwrd group, it's all about hyper customization. We take the time to get to know you, your goals and your distinct challenges. By immersing ourselves in your world, we can offer insights and strategies specific to your company to drive tangible results and sustainable growth.

03

ignite

innovation

Innovation is the lifeblood of progress, and we are at the forefront of it all. Our team thrives on discovering new approaches, exploring the unprecedented and challenging the status quo. With our innovative strategies, we transform ordinary campaigns into extraordinary experiences, sparking unparalleled growth and success for your business.

04

accelerate

growth

From optimizing operations to enhancing marketing strategies, we leverage our expertise and innovative approaches to unlock growth opportunities and deliver measurable outcomes. With a focus on collaboration and a commitment to excellence, we partner with you to navigate challenges, seize opportunities, and ultimately, achieve results.

the fwrd group

a boutique consulting firm specializing in strategic planning and marketing execution ​for forward-thinking startups, fast growing small businesses and household namesakes ​in consumer goods and services.

hello@thefwrdgroup.com

(‪(347) 565-4019‬

New York, NY

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